Independent Board Member and Senior Executive
Barbara is a highly experienced senior executive working across multiple industries: Technology, Telecommunications, Media, Financial Services, Education; strong international background and skilled in change management and transformation programs. She is currently non executive board member of various publicly traded companies (Falck Renewables, ASTM, Banca Farmafactoring and Elica); as well as Fabrick, MyAir and Bocconi University. She has served on numerous other boards in the past, in publicly traded companies such as Ansaldo STS, Impregilo, SnaiTech; in privately held companies such as CW Panama, Unidad Editorial and various companies within the Poste Italiane Group; and in foundations/non profit organizations such as Museo della Scienza e Tecnologia, LUISS University, Poste Insieme Onlus, Valore D. Her most recent executive appointment was as Head of Strategic Marketing at Poste Italiane SpA. (30 bn € turnover) and Member of the Executive Committee. Her responsibilities included the digital transformation of the group, customer strategy, business development, marketing and commercial planning, market research, quality, and Postemobile. She began her professional career first at McKinsey and then at Bain. She then held C-level positions in different media and telecommunications companies, including Vodafone, eBiscom, Telecom Italia, Cable and Wireless, RCS Mediagroup. She was CEO of Dada SpA, a publicly listed internet company. She then spent 3 years working in venture capital, startups and education. She was board member and advisor to the CEO of Beintoo (now Cuebiq) a startup based in Milan and NewYork. She holds multiple engineering degrees from MIT (USA), S.B.’84, S.M.’85 and PhD ’87. She completed the first class 'In the Boardroom' in 2012, and ‘CEO School’ in 2017, both organized by Valore D. She is married and has one daughter.