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Diego Piacentini

Government Commissioner for the Digital Agenda

Diego Piacentini has started in August 2016 a new activity:  working pro-bono for two years for the Italian government and helping with the digital transformation of the public administration. He worked for 16 years in Amazon as Senior Vice President of the International Consumer Business. He was a key member of the executive team and responsible for all international retail operations in Europe, Japan, China and India.

Mr. Piacentini early in his career joined Apple Computer Italy in 1987. Ten years later he was promoted to the post of General Manager and Vice President for Apple Europe.

Diego is on the Board of the Maasai Association, supporting education and health initiatives in Kenya and an investor in Unitus Seed Fund, a seed-stage venture investment fund based in Bangalore and Seattle that invests in startups innovating for the masses in India.

He is a prominent mentor of Endeavor Global and is a board member of Endeavor Italy which he helped launch in 2016.

He is also member of the Expert Advisory Group (EAG) established to provide strategic guidance on the OECD’s 2-year, multidisciplinary project on Going Digital: Making the Transformation Work for Growth and Well-being. This project aims to help policymakers better understand the digital revolution that is taking place across different sectors of the economy and society as a whole.

Diego holds a degree in Economics from Bocconi University of Milan and was awarded “Bocconiano dell’anno” in 2010

He was appointed Digital Champion in April 2017;  his priorities are building the “operating system” of Italy, making public services for citizens and businesses usable in an easy manner, in an interoperable way, via a “Mobile First” approach, using the “Once Only” Principle and making data open and easily accessible.